Archive - Keshav Trehan's Impressions

What a whole generation of B2B marketers get wrong

Your job is to move each funnel metric, except not everything at once.

May 9 • Keshav Trehan

March 2026

AI Consultification of Founders

In the 90s, executives outsourced their thinking to McKinsey. Founders are doing it again, except this time, the output arrives in their own voice.

Mar 27 • Keshav Trehan

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