About Impressions
This isn’t a newsletter by an expert. It’s a newsletter by someone who pays close attention to AI, enterprise software, financial markets, internet culture, and how all of it quietly bleeds into each other.
I work close to the ground on GTM and marketing systems for tech companies, I build things on the side, and I’ve developed opinions along the way. Some of them will hold up. Some will age badly. I’m fine with that.
The whole point of writing publicly is that it forces me to actually commit to a position. These aren’t predictions or verdicts. They’re impressions. The kind you form when you stare at something long enough that you start to see the shape of it, even if you can’t fully prove the shape yet.
I’ll tell you what I think something means, what I think people are misreading, and where I think things are headed. You’re allowed to disagree. I’d actually prefer it.
If you’re someone who spends time on the internet genuinely trying to understand how the world around you is changing, not just consuming takes but actually making sense of things, you’re in the right place. Subscribe if it sounds like your kind of thing. Push back when it isn’t.
You can learn more about me on keshavtrehan.com.
